Servebolt 2019 Year in Review

The Servebolt Team’s main aim throughout 2019 has been to address the most pressing issues – that were holding back our growth rate. Some projects had already been started at the end of 2018, and some big ones were started, concluded and launched during this year.

This article is a write-up of the top-level results we have achieved during 2019.

Business Results

We see growth across the line. Our top-line growth rate is more than 40% this year. We onboarded multiple of the World’s top 10 000 websites according to their Alexa.com rank, to our newly created Enterprise tier plans. We are seing growth in both the Partner Program, and user sign-ups – like never before. That means more agencies, site owners and developers than ever – are experiencing our extreme performance and easy to use hosting.

Crowd Funded Financing

Servebolt ended 2018 with a successful round of crowdfunding with Monner. More cash was needed to meet the already increasing customer demand. We also wanted to expand global operations further, and to initiate projects that deliver a positive impact on our growth rate. We closed the round of financing at the end of 2018, and have been wisely investing this money during 2019.

Screendump of Servebolts campaign on Monner.no

New Cloud Region Singapore

High performance hosting is in demand all around the globe, and Singapore is the place to be if a hosting company wants to cover India, South East Asia, Hong Kong, and Japan and even Australia. 

We opened our Singapore Servebolt Cloud Region in February, together with our network infrastructure provider Blix Solutions. Having this location has proven a wise choice, as it has already delivered us large clients that had Asian presence as a requirement.

Brand update and new Servebolt.com

In March 2019 we launched our new brand identity, along with a completely redone Servebolt.com. We needed new brand elements that were in line with how we see ourselves, and how we want the world to see us; friendly and professional. And that we got!

The first implementation of the new branding was done on Servebolt.com during summer 2019, followed by a style update of our control panel later this fall. We will continue to implement and improve the profile and branding across all our platforms during 2020.

A big thank you to Prototypen.no for helping us create better content, Simpleness for designing our new site, and Emil Fabio for doing our awesome illustrations and brand elements.

Review Signal 2019

Early in May, Kevin Ohashi finally published the results of the largest independent hosting test in WordPress. Servebolt entered in 4 out of 6 price tiers, ranging from $99 to the Enterprise tier.

And we did good. We rocked the boat with our results, acing most tests and dwarfing some of the established giants in hosting. Top tier performance across the board, 100% uptime and steady, faster performance than the rest of the participants. We love it.

When we were asked to join for 2020, it was easy to say yes. 2020 testing is currently ongoing, and it is putting our new hardware platform to the test.

Servebolt BV

The fully owned subsidiary was set up in the spring 2019, and a Rock Star in the WordPress community will join the Dutch team February 1st as Servebolt’s Inbound Sales & Partnerships Manager. We are so looking forward to publicly announcing this amazing individual! 

WordCamp Nordic

Thomas Audunhus on stage at WordCamp Nordic 2019 talking about Performance First. Photo: Bjørn Johansen (bjornjohansen.no)
Thomas Audunhus on stage at WordCamp Nordic 2019 talking about Performance First. Photo: Bjørn Johansen (bjornjohansen.no)

We think one of the best ways to contribute to the WordPress community, is to share our knowledge. Both Thomas and Jonathan got their talks accepted for the first WordCamp Nordic. It took place on Women’s Day in Helsinki Finland.

It seemed Jonathan was the only Swede on stage during the event (for the record, Sweden is most definitely part of the Nordic). He delivered the talk The WordPress plugins that your hosting provider fears.

Jonathan Sulo, Servebolt, at WordCamp Nordic

Thomas filled the large stage with his talk about Thinking Performance First. The audience applauded all the straight aiming messages, but looking back at the rest of this year, we think the WordPress community still has a long way to go, if faster websites really is something the community cares about.

Cloudflare Partnership

This year we have had the pleasure to enter the new Cloudflare Partnership Program. We were already part of the old partner program, but got the opportunity to enter the new partner program as one of the first 10 partners globally.

The new partnership is a close collaboration, of people in Servebolt and Cloudflare. It is providing us better insight into the inner workings at Cloudflare, and has enabled us to bundle Cloudflare into some of our Enterprise offerings and plans.

Since this is a long term and strategic partnership we have also started the work of implementing Cloudflare into the Servebolt control panel, which when launched will give our customers easy access to better tools – to use the awesome combination that Servebolt and Cloudflare are for security and web performance.

Billing Platform 

When Servebolt was founded, as RaskeSider.no, the focus was 99% on the platform, our offering, and providing awesome hosting in general. Billing was not in any way the primary focus. This year, since we now have the workforce to complete large internal projects, we did a total rework of how our billing works. That meant largely changing the billing backbone.

As of November 1st, 2019 Servebolt has an automated and self-service focused billing platform. This enables all customers to manage the plans and add-ons themselves, without any human interaction needed from the Servebolt team, providing more flexibility and easier billing. Customers can now buy and remove extra storage themselves, and only be billed for the time the extra storage is in use and is timed to the millisecond!

For us, the new billing platform means that we can build and launch new features in a much higher pace. It also means we can spend more time on building the future of Servebolt, and less time on back-office and billing tasks.

A growing team

Every company that grows needs to increase the workforce. This year’s additions to the Servebolt crew have been primarily focused on the support team and our development team.

Increasing the workforce in these departments, enables the rest of the company to focus on growth and sales. It also ensures that customers get better support, faster.

New Hardware Platform

Silently – until now – we have deployed our 2020 hardware platform in New York and Amsterdam. The platform is already being used and delivers crazy fast performance compared to everything we have done before.

While we have seen some of our competitors continue down the Intel CPU path, we decided to switch to AMD. We fell in love with the smashing properties of their EPYC CPUs. Their current CPU offerings are super attractive, both in terms of the performance they deliver – and the economy they provide.

Perfect Black Friday

Black Friday, or actually night before Black Friday, is the most exciting day for Servebolt during every year. We take pride in making sure that all our customers have their stores open, the whole day – and without putting visitors in line in a virtual queue.

This year, like last year, was conducted with 100% uptime across the whole Servebolt Cloud!

Thanks to the Servebolt team!

The Servebolt Team has done an astonishing job this year, and I am looking forward to continue this amazing journey in 2020!

Happy holidays and thank you for a great 2019!

Erlend Eide

CEO, Servebolt

Erlend founded Servebolt in 2014 (back then named Raske Sider – meaning “Fast Pages”), and is currently growing Servebolt internationally from the offices in Hilversum, Netherlands. The passion for performance has been growing ever since the web started to get slower. Servebolt is part of the remedy. Erlend is a serial-entrepreneur, loves start-ups and has founded a series of companies the last 20 years. The Internet has always been his domain.

Posted in News from Servebolt

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