At Servebolt, we’ve always built around two core missions: performance and sustainability. But over the last year, a third mission has become impossible to ignore: people.
For a hosting company, that might sound unusual. For us, it’s simply the natural next step—because behind every website is a team, a community, or a cause trying to make something better.
That’s why we were genuinely happy when Adina Foundation reached out to us. They weren’t just looking for “a new host.” They were building a new digital foundation for work that affects children and families across several countries—and they needed infrastructure they could trust.
Meet Adina Foundation
Adina’s story began more than 25 years ago in Bergen, Norway, with a mission to help children in Romania who had contracted HIV in hospitals. Over time, the team realized that urgent help—while essential—wasn’t enough on its own to break the cycle of poverty.
So Adina evolved toward a holistic approach: supporting not only the child, but also the environment around them—families, schools, and communities.
Today, Adina runs multiple long-term programs, particularly focused on education as the key to lasting change. Their work spans the full journey—from early childhood initiatives helping families prepare children for school, all the way through school and into youth development. One of the strongest signs of sustainable impact? People who once received support now return as staff members and volunteers, helping the next generation.
Adina has also built major programs in Uganda, where their focus includes helping vulnerable children with injuries or disabilities access operations, rehabilitation, and—critically—return to school. Their work doesn’t stop at treatment; it extends to changing mindsets in schools and families, improving accessibility, and supporting families’ stability through community-based initiatives.
And most recently, Adina has been laying the groundwork to support children and young people affected by the war in Ukraine—with a clear long-term intention: to be present beyond the headlines.
Why the website suddenly became mission-critical
Historically, Adina grew through trust and relationships—“people who know people.” That created a strong base, but it also meant their website and digital presence weren’t always the center of their strategy.
That changed.
As their work in Ukraine accelerated and as their plans expanded, Adina began investing more seriously in a modern digital presence—social media, newsletters, campaigns, and new ways to tell stories from the field. And at the center of that shift was their website.
As Vidar Haugland, Adina’s Head of Fundraising and Outreach, explained during our interview, the website is becoming the hub that everything else should lead back to:
- social posts → website
- newsletter stories → website
- campaigns and events → website
- partner visibility → website
In other words: their website isn’t a brochure anymore. It’s infrastructure for growth.
The challenge: growth plans outpacing their previous hosting setup
Adina didn’t come to us with complaints for the sake of it. They were careful not to “name and shame” their previous provider—and we respect that.
But the core challenge was clear: their ambitions for content and outreach were growing, and the old setup simply wasn’t a strong enough foundation for where they were going next.
Vidar described it in a practical way: if performance is limited, you end up communicating with constraints—text and small images. But if the foundation is strong, you can confidently add richer storytelling: more media, more content, more engagement—without worrying that the website will become the bottleneck.
Why Servebolt stood out
The turning point started with a referral.
Vidar’s decision to contact Servebolt was influenced by a trusted recommendation from Letspixel (Alexander), a team already familiar with our platform and support.
But what truly made the partnership click was alignment—both technically and in values.
Vidar shared something we hear rarely, and value deeply: that our positioning around being fast, reliable, and sustainable felt naturally aligned with how Adina wants to operate too—fast help, reliable programs, and long-term sustainability.
Migration and launch: “no-hands” — with measurable performance gains
Timing mattered. Adina needed their new website online quickly, with limited internal bandwidth—and the migration happened while their team was deep in active project work. That’s exactly where a “hands-off” transition makes the biggest difference.
Instead of adding workload to Adina’s plate, our team took ownership of the technical heavy lifting end-to-end: we handled the migration, stabilized the setup, and implemented a set of performance improvements that immediately translated into measurable speed gains.
As part of the move, we:
- installed the Servebolt Optimizer plugin
- optimized the database and cleaned up old cache/transients
- enabled HTML caching
- compressed images
- removed old backups and deactivated unnecessary plugins
The result wasn’t just a smoother launch—it was a faster website.
After the migration, Adina’s site tested 2.6× faster overall compared to the previous host, with improvements across the metrics that matter most for real-world visitor experience:
- Time to First Byte (TTFB): 1.86× faster (from 1217ms to 660ms)
- Average Response Time (ART): 3.4× faster (from 4190ms to 1230ms)
Vidar described the process as urgent, hectic, and happening alongside real-world project demands. In that context, responsiveness matters.
His feedback was simple and powerful:
- quick replies
- willingness to help
- a team that took ownership of the migration steps
- a launch process that didn’t require Adina to become hosting experts overnight
In Vidar’s words, going live on Servebolt felt like a “no-hands” experience—because our team handled what needed handling, and Adina could stay focused on their mission while their website became a stronger, faster foundation for growth.
Results so far: early-stage, but already a stronger foundation
Because Adina’s move to Servebolt happened alongside a broader relaunch (new website, new plans, new campaigns), they were transparent about one thing: they weren’t tracking performance metrics before, so they don’t want to overclaim improvements in numbers yet.
That honesty is part of what makes this story credible.
What they can say confidently is:
- the website feels faster and more stable in daily use
- recent campaign activity ran smoothly
- their team (including their web developer) has been happy with the experience and support
And most importantly: they now feel confident building a more ambitious digital strategy on top of that foundation.
When performance really mattered: campaigns and high-attention moments
One of the most relevant moments discussed was a major fundraising push tied to an event in Bergen, including promotional activity reaching roughly 30,000 people shortly before the event.
That’s exactly the kind of scenario where reliability matters most: when attention spikes, time is short, and the website has to perform without drama.
According to Adina, the site held up well—and that confidence matters as they plan more visibility and larger campaigns.
What’s next: building momentum over the next year
This partnership isn’t framed as a one-off “move hosts and forget it.” Adina is actively building a stronger marketing engine—news sections on the website, better newsletter strategy, and more structured social campaigns that drive traffic back to the site.
And we’re excited about what that enables.
As Vidar put it, it’s more meaningful to have a partner involved from the beginning of that growth, not after everything is already polished. A year from now, it won’t just be a story about hosting—it can be a story about what becomes possible when a mission-driven organization has infrastructure they can rely on.
Proud to support the work
Adina Foundation is doing long-term, hands-on work with children and communities—work that’s measured in years, not headlines.
If our platform can remove friction, reduce risk during peak moments, and give their team the confidence to grow their visibility and impact, then we’re doing what we set out to do: build performance and sustainability in a way that serves real people.
Adina, thank you for trusting us—especially when timing was tight. We’re proud to be part of what you’re building next.
